Quick summary In 2017, I co-created the International Toilet Tourism Awards with my then-business partner, Carolyn Childs, at MyTravelResearch. The premise was simple. After two decades of researching what travellers actually want, we kept hitting the same finding from every market segment we studied: a clean, safe, well-designed toilet matters more than almost anyone in travel and tourism wants to admit. The awards were our way of saying what everyone thinks out loud. Yester