Summary Solo travel is usually triggered by life changes, not spontaneous wanderlust It’s less about seeing places and more about reconnecting with yourself and who you were meant to be The first trip often feels uncertain, but becomes a turning point Freedom, space, and independence are the real drivers This is a long-term behavioural shift, not a passing trend Most women don’t become solo travellers because they’re brave. They become solo travellers because something in the

The dry river bed of The Darling River. Look at how massive the root of the tree is. For 15 years at Qantas, I thought I knew what made a destination remarkable. I worked in sales, marketing, then market research. I analysed routes. I ran global brand studies and customer satisfaction surveys. My job was literally to understand why people travel. And I thought I had a pretty good idea. Then I spent a few weeks driving through western New South Wales. And realised I’d been lo