Thats not a wine, this is a wine!

The dry river bed of The Darling River. Look at how massive the root of the tree is. For 15 years at Qantas, I thought I knew what made a destination remarkable. I worked in sales, marketing, then market research. I analysed routes. I ran global brand studies and customer satisfaction surveys. My job was literally to understand why people travel. And I thought I had a pretty good idea. Then I spent a few weeks driving through western New South Wales. And realised I’d been lo